电子商务现实
每个bug都会给您带来金钱损失
黑色星期五噩梦
It's Black Friday morning. Traffic is 10x normal. Then you see it: the promo code field doesn't work on iOS.
You have 10,000 customers trying to check out. They can't apply their 30% discount. They're abandoning carts.
You fix the bug in 20 minutes. But the fix won't go live until next Wednesday. After the sale ends.
$12,000+
iOS 购物车故障每小时的损失
限时促销不能等待
Your sale starts in 2 hours. You just found a bug in the promo code logic. App store review takes 5 days.
购物车故障会杀死转化率
每个购物车故障都是损失的收入。每一个。每一个。并且你无法修复它们足够快。
A/B Testing Is Too Slow
You want to test a new checkout flow. With app store reviews, each iteration takes a week.
差评会毁掉销售额
'App is broken' reviews during peak season destroy your conversion rate. And they're permanent.
解决方案
随着您的业务发展速度一样快速发布更新
销售期间修复bug。每天测试新功能。从应用商店延迟中不再损失收入。
销售期间推送更新
在闪购期间发现了bug？修复它并推送更新。您的客户在几个小时内就能获得修复。
A/B测试一切
测试结帐流程、产品页面、促销展示。几天内就能获得结果，而不是几个月。
立即修复购物车问题
支付失败、优惠券bug、结帐崩溃 - 立即修复它们。
按季度更新
节日主题、促销横幅、季节促销 - 立即更新它们，而不需要发布新应用。
关乎结果的结果
转化率提高
购物车放弃率降低
更快的功能迭代
修复bug时间